"Enterprise wearables is a relatively nascent, early-stage market today yet projected to grow to $18B by 2019. The team at Skyya has been instrumental in helping our team close and promote our recent funding round and in positioning XOEye as an innovative leader in this exciting new space."
• CEO, XOEye Technologies
Bringing Wearables to the Enterprise
XOEye Technologies engaged Skyya Communications to relaunch the company under its new brand identity, showcase its wearable safety glasses prototype and disrupt the status quo in manufacturing and industrial processes. Skyya’s challenge was to separate the market noise around fitness wearables and Google Glass and focus on the nascent head-worn wearables enterprise market in preparation for two significant events - the 2014 Consumer Electronics Show (CES) and the prominent DEMO Enterprise Conference. Skyya also needed to significantly increase XOEye’s core press audience.
The Skyya Approach
According to ABI Research, the enterprise wearables market is expected to reach $18 billion by 2019 in the U.S. alone. With this in mind, Skyya began an integrated marketing strategy by overhauling XOEye’s corporate and product messaging to reach decision makers in the manufacturing sector by highlighting a few of the industry’s pain points: operational inefficiencies, worker safety, worker compliance, employee training and remote telepresence, while balancing the narrative around “Big Brother” and privacy issues.
At CES, Skyya unveiled the XOne eyewear along with the company’s enterprise software suite and cloud-hosted content management suite. CEO Aaron Salow was featured on a number of live broadcast shows from the show floor of CES and also hosted more than 20 briefings with technology reports during the conference. Immediately following CES, the Skyya team had to quickly ensure that all marketing, public relations and sales materials were in sync with XOEye’s post-CES pivot to an enterprise wearables solutions company that is reshaping industrial business processes, data capture and OEM of head-up display devices including Vuzix’ M100 Smartglasses, Pivothead and Recon Instruments. Prior to taking the stage at the DEMO Enterprise Conference on April 3rd in San Francisco, the Skyya team worked with XOEye to craft a concise yet interactive 4 minute script for their on stage presentation as well as media coaching for XOEye executives. See here for the XOEye presentation.
- Skyya team secured dozens of articles as a result of a solid media relations strategy including: FORTUNE, Mashable, IT Business Edge, New Equipment Digest, Industry Week, Retail Week, PCWorld, Network World, PCMag.com, The Tennessean, Forbes, Entrepreneur, Nashville Business Journal, Wearable Tech News, CNBC and CIO
- Secured multiple briefings with top tier analyst research firms including Gartner Research, Forrester Research, ABI Research, VDC Research and Cowen Group
- Secured speaking opportunities at various industry leading events including: Wearable Technology Conference, Wearable Technology Expo, Service Revolutions 2014, Industrial Manufacturing Technology Show 2014, DEMO Enterprise, CES, CES Unveiled and ITEXPO Miami
- Skyya also forged relationships within the Venture community and other industry notables
For more information please visit www.xoeye.com.