“Simply put, we’ve built Skyya to be the PR and marketing agency we always knew was possible. An agency we can be proud of and a team of people you’ll be proud to call your partner, your team, your friends.”
• Susan Donahue, Skyya Managing Partner
Building Revenues and a Global Brand...with Style
Bluelounge engaged Skyya to market the company’s growing portfolio of consumer electronics products, accessories, and furniture, which are designed to simplify and organize consumers’ home/office and workspace environments.
Skyya’s challenge was to significantly increase Bluelounge’s core press audience to include influencers in the design community, as well as digital lifestyle press, CE press, top-tier technology and gadget blogs, and national business and technology press in order to increase Bluelounge’s market traction and retail footprint.
After evaluating Bluelounge’s product line, product development roadmap, business goals and event schedule, Skyya quickly developed an aggressive PR program, that was equal parts rapid response, short and long-term brand-building, creative and social media. By leveraging the agency’s longstanding press relationships, the team focused on short-term incumbent product buzz to elevate Bluelounge’s brand perception among the design press, Apple press, CE press and product reviewers.
Bluelounge’s design philosophy is to set a new standard in modern products that simplify and organize our daily lives. To better demonstrate that philosophy, Skyya initiated a heavy proactive pitching and solicitation campaign for feature articles, product reviews, and product round-ups coupled with editorial calendar pitching.
In the first three months Skyya successfully launched two new products including CableClip and the CableBox Mini, and at CES 2011 launched two additional products – StudioDesk XL and Nest
The Skyya team secured more than 100 articles from our proactive pitches, product launches, product reviews and news campaigns including: Men’s Health, Men’s Journal, InStyle Magazine, O, The Oprah Winfrey Magazine, The Wall Street Journal, DIY, CNET, Apartment Therapy, Fast Company, PC Magazine, PopSugar and MarthaStewartLiving.com.
Additional results: National TV broadcast coverage on The Nate Berkus Show; The Price is Right, TBS’ Movie & Makeover, FOX News, and The TODAY Show. Skyya’s Daily Candy “Daily Deal” promotion for the CableBox Mini on July 22, 2010 was the company’s most successful campaign in 2010, with the most visits in one day, yielding hundreds of new sales.
For more information please visit www.bluelounge.com.