Case Study: Award-Winning Batmobile

 

 

 

 

BACKGROUND:

The company called on Skyya to launch a new on-road vehicle brand – the Polaris Slingshot – a three-wheeled roadster that delivers a driving experience like no other.

 

KEY OBJECTIVES:

• Generate unprecedented, unpaid impressions in the first 90 days (Aug-Oct) after launch with emphasis on outlets targeting our primary buyer demographic.
• Position Slingshot in the minds of consumers as a real, credible, affordable and exciting alternative to motorcycles, competing 3-wheelers and sports cars.
• Drive consumers to place pre-order deposits on 200 or more Slingshots from late July through mid-October given the lag time between launch and product availability.

 

KEY RESULTS:

• 2,077,724,021 billion unpaid impressions.
• 306 total stories (279 digital, 14 broadcast segments and 13 print articles) in 2014.
• Achieved 429% goal attainment for total impressions from launch-December 2014.
• 209 stories and over a billion impressions in the first 30 days following launch - 320% of our goal.
• 246 stories and 1.7 billion impressions in the first 90 days following launch - 400% of our goal.
• Achieved 950% of our Slingshot pre-order objective.

 

Select Coverage:

• It must be the future, because Polaris’ outlandish, 3-wheeled Slingshot is real (Digital Trends)
• Low to the Ground and Out of This World (The New York Times)
• These 3 Awesome Motorcycles Rolled Up In Front of Our Offices and Stopped Traffic (Business Insider)
• Bizarre Three-Wheeled Roadster Combines Tech, Power, and Insanity (WIRED)
• Polaris Throws Down Against Mighty Harley-Davidson (The Wall Street Journal)

 

Awards:

Skyya won the following awards for launching the mind-blowing, 3-wheel roadster:

• 2015 Big Apple Award: Marketing Consumer Products – Non-Packaged Goods.
• MN PRSA 37th Annual Classics Awards: Finalists for Marketing Products – New Product.

 

For more information please visit www.polarisslingshot.com.