• new york pr
  • branding company

 

Case Study: Ground-Penetrating Launch

 

 

 

 

BACKGROUND:

Skyya was engaged in August 2018 to launch WaveSense, the first company in the world to offer self-driving vehicle navigation based on ground penetrating radar at commercial scale. Its mission is to enable self-driving vehicles the ability to navigate any road safely, precisely and reliably in all weather conditions. WaveSense is the exclusive worldwide licensee of the MIT-owned patents relating to localizing ground penetrating radar. Testing and development to date, including that which occurred in Afghanistan, was done by MIT Lincoln Laboratory.

 

KEY OBJECTIVES:

  • Launch the ten-month-old start-up and GPR technology solutions for autonomous and self-driving vehicles to the tech, business, automotive market; local (Boston) plus national campaign.
  • Announce and promote the Company’s $3 million seed funding round backed by a contingent of VC firms, including notable hard sciences VC Rhapsody Venture Partners.
  • Drive awareness of this military proven GPR breakthrough sensor technology and its application for automotive with consumers, investors, automotive OEMs and technology companies.

 

KEY RESULTS:

  • Secured news day press coverage with more than a dozen top-tier publications including Wired, VentureBeat, Boston Business Journal, Road & Track, CNET, Popular Mechanics, Fortune and Digital Trends.
  • More than 15 press + analyst briefings in advance of the story hitting on launch day, including briefings with Bloomberg, ABI Research, Strategy Analytics, Associated Press, New York Times and NPR Car Talk.
  • More than 110 million launch day impressions.
  • Secured more than 20 quality, on-message stories in the first month of our engagement including a grand slam with Bloomberg across all four of its media properties.
  • Award recipient – put forward for selection and named to BostInno’s 2018 50 on Fire list, “Best in Show” winner and finalist for “Top Autonomous Driving Project” at North American International Auto Show (NAIAS), TU-Automotive for “Newcomer of the Year” and finalist for “Best ADAS/Best Autonomous Product/Service” and more.
  • Grand Slam (1,2,3,4) with Bloomberg – WaveSense was featured on all Bloomberg media properties (digital, print, TV, radio). Skyya first secured a two-page article published online by prominent reporter, Kyle Stock, fast followed by a syndicated print story which then positioned WaveSense’s CEO and Co-Founder Tarik Bolat to be interviewed on Bloomberg TV and also on Bloomberg Radio

 

For more information please visit www.wavesense.io.