Derek Peterson, Founding Partner
is an accomplished public relations, marketing
and business development executive with more
than twenty years experience in B2B and B2C technology
sectors. Based in Minneapolis, Minnesota, Derek
is a co-founder of Skyya leading the agency’s
strategic direction while providing tactical
and strategic account leadership for Skyya clients.
With a background that includes more
than fourteen years in senior-level corporate roles
across the technology landscape, Derek is highly
experienced in developing and successfully launching
new companies and new products. His history includes
senior sales and marketing roles with Sprint/Nextel,
Onvoy, Allot Communications, and several technology
startups. Derek has spent much of the last ten
years in public relations and marketing agency
roles helping launch and grow dozens of pioneering
Derek’s technology expertise spans telecom, networking, IT services, software, network management, mobile services, e-commerce, and an array of other IP-based technologies. He is highly experienced in branding, product management, business development and corporate strategy. Derek has authored hundreds of key documents, including: strategic plans, marketing plans, business plans, and new product launch plans, and is the creator of dozens of corporate collateral systems.
Susan Donahue, Founding Partner
Susan Donahue has fifteen years experience in high-tech
and consumer technology public relations. She is
an award-winning news broker with a deep understanding
of technology markets and unmatched relationships
with the national and international technology
and business press core. Susan has worked with
more than 40 companies over her career from start-ups
to Fortune 1000 companies. She heads the press
bureau for Skyya Communications out of New York
City where she oversees national publicity for
Skyya clients in every office.
Susan leads business development and is responsible for driving agency growth. She is also responsible for driving the strategic direction and day-to-day activity for Skyya’s clients including brand-building, perception analysis, product reviews, media relations, messaging and crisis communications, and financial press relations.
Susan is a seasoned technologist with broad experience in telephony, networking, Internet, GPS, mobile banking and software, and mobile marketing. She has extensive experience in helping to launch dozens of technology companies and products/services, with resulting coverage in many of the world’s most respected media outlets including: The Wall Street Journal, Reuters, Associated Press, Financial Times, International Herald Tribune, USA Today, The View, Travel & Leisure, Daily Candy, Fortune, T Magazine, Red Herring, CNN, InfoWorld, Fierce VoIP, CRN, eWeek, Network World, Business Week, Wired, RCR Wireless News, Wireless Week, Advertising Age, Brand Week, Bloomberg, Esquire, Popular Science, and many others.
Prior to Skyya Communications, Susan held key positions with several national strategic communications agencies including Text 100, Architek Communications, For Immediate Release, and Lois Paul & Partners (LP&P). Prior to LP&P, Susan was part of the communications “dream team” team at Sybase (NYSE: SY).
Susan is active with Women for Women International and sits on the Advisory Boards of SONODEA and Aphrodisio, where she unleashes her passion for music.