• marketing strategies
  • media relations new york


Derek Peterson, Founding Partner

Derek Peterson is an accomplished public relations, marketing and business development executive with more than twenty years experience in B2B and B2C technology sectors. Based in Minneapolis, Minnesota, Derek is a co-founder of Skyya leading the agency’s strategic direction while providing tactical and strategic account leadership for Skyya clients.

With a background that includes more than fourteen years in senior-level corporate roles across the technology landscape, Derek is highly experienced in developing and successfully launching new companies and new products. His history includes senior sales and marketing roles with Sprint/Nextel, Onvoy, Allot Communications, and several technology startups. Derek has spent much of the last ten years in public relations and marketing agency roles helping launch and grow dozens of pioneering high-tech companies.

Derek’s technology expertise spans telecom, networking, IT services, software, network management, mobile services, e-commerce, and an array of other IP-based technologies. He is highly experienced in branding, product management, business development and corporate strategy. Derek has authored hundreds of key documents, including: strategic plans, marketing plans, business plans, and new product launch plans, and is the creator of dozens of corporate collateral systems.

Susan Donahue, Founding Partner

Susan Donahue has fifteen years experience in high-tech and consumer technology public relations. She is an award-winning news broker with a deep understanding of technology markets and unmatched relationships with the national and international technology and business press core. Susan has worked with more than 40 companies over her career from start-ups to Fortune 1000 companies. She heads the press bureau for Skyya Communications out of New York City where she oversees national publicity for Skyya clients in every office.
Susan leads business development and is responsible for driving agency growth. She is also responsible for driving the strategic direction and day-to-day activity for Skyya’s clients including brand-building, perception analysis, product reviews, media relations, messaging and crisis communications, and financial press relations.
Susan is a seasoned technologist with broad experience in telephony, networking, Internet, GPS, mobile banking and software, and mobile marketing. She has extensive experience in helping to launch dozens of technology companies and products/services, with resulting coverage in many of the world’s most respected media outlets including: The Wall Street Journal, Reuters, Associated Press, Financial Times, International Herald Tribune, USA Today, The View, Travel & Leisure, Daily Candy, Fortune, T Magazine, Red Herring, CNN, InfoWorld, Fierce VoIP, CRN, eWeek, Network World, Business Week, Wired, RCR Wireless News, Wireless Week, Advertising Age, Brand Week, Bloomberg, Esquire, Popular Science, and many others.
Prior to Skyya Communications, Susan held key positions with several national strategic communications agencies including Text 100, Architek Communications, For Immediate Release, and Lois Paul & Partners (LP&P). Prior to LP&P, Susan was part of the communications “dream team” team at Sybase (NYSE: SY).  
Susan is active with Women for Women International and sits on the Advisory Boards of SONODEA and Aphrodisio, where she unleashes her passion for music.